Director, Integrated Marketing

Goodwill is one of the leading non-profit brands in the world and one of the largest non-profits in Southern California. We are a rapidly evolving organization and yet we have never been more focused on our Mission, on our people, and on our future. It’s always a GOOD day in SoCal! 

Lead. Inspire. Deliver Mission and Marketing Excellence.

Goodwill Southern California is seeking a dynamic Director, Integrated Marketing.  The ideal candidate is a strategic, mission-driven leader who will be responsible for developing and executing comprehensive marketing strategies that unite Goodwill Southern California’s (GSC) three core pillars — Retail, Mission Services, and Philanthropy — under a cohesive brand voice.

Reporting to the Chief Marketing Officer, this role will lead a team of marketing professionals and agency partners to deliver omnichannel campaigns that increase brand awareness, drive retail sales and donations, amplify mission impact, and inspire community giving.

What you will do:

Integrated Strategy & Leadership

• Develop and oversee an integrated marketing strategy that aligns and connects retail, mission, and philanthropy objectives under one unified brand narrative.
• Lead cross-departmental collaboration to ensure marketing initiatives advance organizational goals and maximize ROI.
• Manage, mentor, and inspire a multidisciplinary team across creative, digital, communications, and field marketing.
• Build annual marketing plans and calendars with measurable goals tied to revenue growth, donor engagement, and mission awareness.
• Lead cross-functional collaboration, driving ideation, alignment, and seamless execution across all teams.

Retail Marketing

• Develop and execute campaigns that increase store traffic, conversion, and loyalty across GSC’s 80+ retail stores and e-commerce platforms.
• Support seasonal promotions, store grand openings, and community donation drives with omnichannel amplification (digital, OOH, PR, in-store).
• Use analytics and market insights to optimize customer segmentation, creative messaging, and media investment.
• Conduct regular store visits, walkthroughs, and competitive shop reviews to inform strategic retail marketing decisions.

Mission Services & Storytelling

• Partner with Workforce Development and Communications teams to highlight GSC’s social impact through storytelling, content series, and press campaigns.
• Showcase success stories and outcomes to strengthen awareness of GSC’s employment programs and community services.
• Develop strategic partnerships and awareness campaigns that position Goodwill as a leading advocate for inclusive employment and sustainability.
• Conduct regular visits to Workforce & Career Centers, training sites, and employer partner locations to assess program visibility and ensure marketing aligns with participant needs.

Philanthropy & Donor Marketing

• Collaborate with Development and Foundation teams to create campaigns that grow donor engagement and fundraising outcomes.
• Craft emotionally resonant storytelling that connects giving to tangible community outcomes.
• Develop marketing collateral, digital assets, and event campaigns that support major gifts, corporate partnerships, and annual appeals.

Performance, Insights & Innovation

• Oversee marketing analytics, dashboards, and KPIs across all channels, ensuring data-driven decision-making and continuous improvement.
• Manage the marketing budget, agency relationships, and vendor contracts with an emphasis on efficiency and impact.
• Stay ahead of trends in retail, cause marketing, and digital engagement to keep GSC’s marketing programs modern and effective

What you bring: 

• Bachelor’s degree in marketing, communications, business, or related field required; Master’s preferred.
• 8–10 years of progressive marketing leadership experience, preferably in multi-location retail, nonprofit, or hybrid organizations.
• Proven track record in integrated marketing campaign development, digital strategy, and brand storytelling.
• Strong understanding of analytics platforms (GA4, CRM, HubSpot, social insights) and performance reporting.
• Exceptional collaboration skills and experience aligning diverse teams toward shared goals.
• Passion for mission-driven work and a deep commitment to advancing social impact and community well-being.
• This position requires travel <50% of the time.  A valid driver's license and state-required auto insurance are necessary. Driving record must be acceptable to company’s vendor.

Core Competencies

• Integrated Marketing Strategy
• Cross-Functional Leadership
• Brand Storytelling & Creative Development
• Data-Driven Optimization
• Team Development & Mentorship
• Cause & Donor Marketing
• Retail & Consumer Engagement
• Corporate Partnership Marketing

The annual base salary range for this position is $135,000 - $143,000. 

Background, drug screen, education and employment verification, reference check and MVR required. 

Goodwill Industries in Southern California is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status. If you'd like more information about your EEO rights as an applicant under the law, please click here:

Goodwill gives preferential consideration to persons with barriers to employment.   Persons with disabilities are encouraged to apply. 

Equal Employment Opportunity

Goodwill is committed to a policy of equal employment opportunity for applicants and employees. 

Employment decisions will comply with all applicable laws prohibiting discrimination in employment including Title VII of the Civil Rights Act of 1964, the Age Discrimination Employment Act of 1967, the Americans with Disabilities Act of 1990, the Immigration and Nationality Act, and any other characteristic protected by federal or state law.  

Nondiscrimination on the Basis of Disabilities

In furtherance of our commitment to end discrimination against qualified disabled individuals, and in accordance with the provisions of Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act, and all regulations properly issued thereunder to protect the rights of qualified disabled persons, it is Goodwill's policy that no program or activity administered by it shall exclude from participation, deny benefits to or subject to discrimination any individual solely by reason of his or her disability.   Equal employment opportunity will be extended to qualified disabled persons in all aspects of the employer-employee relationship, including recruitment, hiring, upgrading, training, promotion, transfer, discipline, layoff, recall and termination.   We further affirm that we will provide reasonable accommodation to the known physical or mental limitations of an otherwise qualified disabled employee or applicant.  

It is the policy of Goodwill to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment.  If you need assistance for accommodations to interview because of a disability, please notify the Human Resources Department. 

Employment opportunities will not be denied to anyone because of the need to make reasonable accommodations for a disability.